The technology industry has experienced a reckoning in the past year due to macroeconomic and financial market conditions. Positioning is more critical than ever for tech companies to drive profitability amidst these industry-wide challenges.
Aaron InocencioApril 11, 2024
Customer-centric organizations prioritize gaining a deep understanding of what motivates behaviour and align both the promises they make to customers and their own strategic ambitions with customer wants and needs.
Aaron InocencioApril 4, 2024
Canadian consumers are more likely to engage with, repurchase, and recommend brands that personalize the customer experience.
Aaron InocencioMarch 28, 2024
Understanding the pivotal moments that shape your customer's journey is crucial in today's competitive landscape.
Aaron InocencioMarch 14, 2024
When Krista Wright joined Polar Bears International as a volunteer, she never imagined making it her career. Now, nearly two decades on, Krista leads the organization as its Executive Director. Her journey to this point has been shaped by meaningful experiences and career-defining decisions.
Aaron InocencioMarch 7, 2024
Meet Jordan Shapiro. As a Principal at Level5, his unique approach to leadership combines a data-driven mindset with a focus on creativity and problem-solving.
Aaron InocencioMarch 5, 2024
After recently sharing his thoughts with Strategy Online, we asked Managing Partner, Matt Kelly to draw on his experiences to dive deeper into the upsides and risks of athlete and celebrity brand deals.
Aaron InocencioFebruary 22, 2024
Loyalty programs have come a long way from where they were when Bryan Pearson began his tenure at LoyaltyOne.
Aaron InocencioFebruary 8, 2024