Article
Efram Lebovits, James Hunter — November 24, 2025
Organizations unlock their strongest growth when strategy, brand, and customer experience reinforce each other in meaningful ways. Too often, these disciplines operate in silos, resulting in ambition without alignment and promises that never fully translate into delivery.
In partnership with our past client and collaborators, Wilma Chan and Mia Jacobs from IntouchCX, Efram Lebovits and James Hunter explore how connecting these disciplines creates trust, loyalty, and measurable enterprise value.
Read the full article to learn how leading organizations are getting this right.