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Experience

Video:

Beyond the Banner: How Canadian Tire Corporation’s Partnerships Drive Value & Loyalty for Canadians

November 14, 2024

By building trust with customers, Canadian Tire Corporation can deliver exceptional value by transforming data into enhanced experiences, supported by a robust loyalty program and network of partnerships.

David Kincaid

The Art and Science of Effective Prioritization

Strategy

Article:

Focus Drives Progress: The ‘Art’ and ‘Science’ of Prioritization

November 12, 2024

Effective prioritization blends art & science, merging discussion, alignment, and business judgment with quantitative analysis and evaluation.

Efram Lebovits, Evin Demirli

Experience

Article:

Insights from the Customer Experience Executive Roundtable Discussions

October 31, 2024

Level5 brought together top cross-industry leaders for an exclusive Executive Roundtable, where they shared candid insights, challenges, and opportunities on driving customer-centricity in their organizations.

Jordan Shapiro, Laura Richard

Experience

Article:

How can not-for-profits develop resiliency in times of economic uncertainty?

October 17, 2024

Jordan Shapiro

Strategy

Video:

How Can A Mid-Plan Review Future-Proof Your Strategy?

October 10, 2024

Director Evin Demirli explains why conducting a Mid-Plan Review can ensure that leaders are adapting to a dynamic environment while continuing to guide their organization towards their long-term vision.

Evin Demirli

Experience

Video:

How can organizations create compelling promises and keep them throughout the employee journey?

September 10, 2024

Peter Bowman breaks down the difference between Employee Value Propositions and the Employee Experience.

Peter Bowman

Strategy

Video:

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

August 22, 2024

In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.

David Kincaid

Illustration of data protection in action

Experience

Video:

How to create a balance between personalization and data protection?

August 13, 2024

Erika Siegert shares how organizations must balance accessing the rich insights available to them with protecting customers’ privacy.

Erika Siegert

Experience

Article:

Advising the Ages: The Key to Generational Financial Satisfaction

August 1, 2024

When considering their options for services like Insurance, Banking, Wealth Management, or Real Estate, each generation of consumers’ approach will be informed by the distinct needs that have arisen from the significant events that shaped their formative years.

Laura Richard, Rahi Maru