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Article

How Generational Differences Are Affecting Donor Behaviour

January 28, 2026
How generational donor behaviour is reshaping fundraising. Level5 Strategy shares insights on trust, engagement, and giving trends.
Jordan Shapiro, Laura Richard
Strategy
Article

When Corporate and Brand Strategies Fall Out of Step

December 8, 2025
Corporate strategy means little without brand alignment. Discover why leaders must bridge the gap to deliver consistent, credible experiences.
Efram Lebovits, Laura Richard
Strategy
Article

Why Values Should Leave the Walls

December 4, 2025
Most leaders struggle to live their values. Learn how authentic, strategy-aligned values modeled from the top build trust and performance in Canadian firms.
Sean Pavlidis, James Hunter
ExecutionInsightsStrategy
Perspective Paper

Orchestrating Strategies that Stick:
A Practical Guide

November 26, 2025
Discover a proven framework for Canadian organizations to turn strategy into results.
Michael Carter, Jordan Shapiro
Insights
Article

From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together

November 24, 2025
Align strategy, brand promise, and proactive CX to turn customer experiences into growth drivers for Canadian organizations. Insights from Level5 Strategy.
Efram Lebovits, James Hunter
ExperienceInsights
Article

An Interview With Lottery Leaders: North American Lottery Innovation

November 21, 2025
Explore insights from NASPL 2025 on how North American lotteries drive innovation amid digital disruption and changing player expectations.
Efram Lebovits, Evin Demirli
ExecutionInsights
Article

Executive Perspectives on the Future of the Canadian Mutual Insurance Industry

October 20, 2025
Interviews with Canadian leaders reveal how the mutual insurance industry is adapting—scale, broker shifts, and digital experiences drive strategy.
Laura Richard, Joseph Smith
Insights
Article

Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage

October 16, 2025
70% of leaders overlook competitive intelligence in strategy—see why it matters and how to fix it.
Jordan Shapiro
ExperienceInsights
Article

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

September 4, 2025
Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)
Jordan Shapiro, Laura Richard
Strategy
Article

How Smart Leaders Turn Purpose into Performance

August 12, 2025
A compelling purpose statement serves as a strategic asset that drives business growth. Discover how leaders turn purpose into performance.
Matthew Loyal Kelly

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