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Article

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

September 4, 2025
Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)
Jordan Shapiro, Laura Richard
Strategy
Article

How Smart Leaders Turn Purpose into Performance

August 12, 2025
A compelling purpose statement serves as a strategic asset that drives business growth. Discover how leaders turn purpose into performance.
Matthew Loyal Kelly
Strategy
Article

Why Do So Many Strategies Fail, and What You Can Actually Do About It

July 31, 2025
Level5 research shows over 80% of strategies fail to deliver on their intended goals.
Jordan Shapiro, Peter Bowman
Bridging Affordability and Sustainability
Insights
Article

Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable

July 15, 2025
Efram Lebovits, Stacey Kinley, Marie D’Arrigo, Andrei Flueraru, Maicky Meijberg
Strategy
Article

Strategies that Stick: The Importance of Measuring Progress

July 10, 2025
A strategic plan is only as strong as its execution – this demands accountability that is cascaded through the organization and measurement of progress.
Sean Pavlidis, Laura Richard
Connected Revenue
Insights
Perspective Paper

Connected Revenue

June 26, 2025
In many companies, Sales, Marketing, and Customer Success teams share a common goal: to grow revenue by converting leads into loyal customers and ensuring their ongoing success.
Joseph Smith
Image header for Customer Experience in 2025 of a car driving in the winding road
Experience
Article

Customer Experience in 2025: Priorities, Pressures, and What’s Next

June 12, 2025
Part two takes the conversation deeper. We asked CX leaders across industries about their priorities and concerns for 2025. Their responses reveal why smart organizations are doubling down on customer experience as a core element of their growth strategy.
Joseph Smith
Strategy
Article

The Human Side of Strategy

June 5, 2025
Combining data-driven insights with empathy-based understanding allows leaders to not only develop the “right” fact-based approach but also to embrace the human side of strategy.
Efram Lebovits
Strategy
Article

Why the Right Strategy Might Feel Slightly Out of Reach

May 15, 2025
When it comes to strategic plans, aiming high isn't just okay, it can be a powerful catalyst for change. Read how scenario planning and our Narrative method can ensure better strategies.
Michael Carter, Andrei Flueraru
Strategies that Stick: Alignment to Accelerate, an article on strategic development
Strategy
Article

Strategies that Stick: Alignment to Accelerate

May 1, 2025
Our research shows 67% of leaders report misalignment in strategies. Read this article on how strategy development can ensure better alignment.
Efram Lebovits, James Hunter

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