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The Electrical Power Outage:
A Customer Experience Challenge

December 5, 2023
Level5 recently supported a multi-national utility company to identify opportunities to deliver a better customer experience at a critical customer moment: the power outage.
Joseph Smith
Level5 Perspective:

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

November 30, 2023
With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.
Efram Lebovits, Evin Demirli, Laura Richard, Andrei Flueraru

Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy

November 22, 2023
Efram Lebovits, James Hunter, and Erika Siegert share why an evidence-based Product Strategy plays a critical role in supporting an organization’s broader strategic direction while also outlining how the underlying set of promises will be consistently kept.
Efram Lebovits, James Hunter, Erika Siegert

Evolving Customer Experience in Financial Services: Insights from the CXFS Summit

November 9, 2023
Principal Laura Richard recently participated in the annual Customer Experience for Financial Services (CXFS) Summit in Toronto, including hosting a fireside chat titled ‘Mapping the Customer Journey for an Improved Customer Experience’.
Laura Richard

Unlocking Personalization:
A Pragmatist’s Approach

September 20, 2023
Personalization is a commitment to delivering relevant, timely and contextual experiences at meaningful moments along the customer journey.
Ian Madell, Andrei Flueraru, Erika Siegert
Illustration of various travel items in the tourism industry.

Navigating Emotional Decision-Making in the Travel and Tourism Industry

September 6, 2023
Despite economic headwinds in 2022 and 2023, the tourism industry remains resilient thanks to several factors that are reshaping the industry.
Evin Demirli, Carolyn Adams

The Promise Consistently Kept: Unlocking Employee Engagement and Retention

August 16, 2023
Engagement and retention are the product of two elements, the promise (or commitment) an organization makes to their staff, and their ability to consistently keep that promise.
Laura Richard, Peter Bowman
An illustration of brand valuation expressed as trees growing, while businesspeople are looking at how they grow their brand.

Understanding the Value of Your Brand

July 27, 2023
Brand valuation is the process of determining the monetary value of a brand.  It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.
Laura Richard, Jonah Zgraggen

Opportunity Unleashed
Episode 3: A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)

July 19, 2023
Brett Belchetz shares more about his incredible journey from emergency room doctor to entrepreneur and CEO of a thriving company
Michael Carter
Illustration of two parties in a meeting about post-merger integration

Top 7 Considerations Leaders Require as they Embark on Post-Merger Integration

July 12, 2023
Mergers are intended to allow organizations to achieve various strategic and financial benefits. So why do 70-90 percent of them fail?
Alexa Nick
The Level5 Perspective
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The Level5 Perspective
Subscribe to our newsletter for the latest thought leadership content, featuring Level5 insights and perspectives on the subjects that matter in business and management.

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