Perspective Paper

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

Efram Lebovits, Laura Richard, Andrei Flueraru, Evin Demirli — November 30, 2023

Recent research by Level5 suggests that the thrill of envisioning life-changing lottery wins is fading for younger generations.

With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.