Strategy Lounge:
Episode 7 – The Power of Quantitatively Measuring Emotions

In this latest Level5 Podcast, Matt Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. Did you know emotion is as powerful a driver of purchase intent as reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.