In this video, Seanna Millar describes how Level5 Strategy helped SickKids Foundation expand its base of donors to increase engagement and enhance communication among new Canadians.
Hua Yu, Managing Partner of Level5 Strategy, discusses how the strategy geared to new immigrants differs from other strategies and why The Value of a Promise Consistently Kept™ still resonates.
This Perspective Paper discusses how to develop nuanced multicultural insights and successfully apply them across your business to stimulate growth in this emerging market.
When Tim Hortons opened its first Chinese store in Shanghai on February 26, 2019, it received an incredible warm welcome from Chinese consumers – some lined up for 18 hours just to try a Tim Hortons coffee.