Strategy

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 4) – The Purpose

In Part 4 of his interview, Level5 Strategy Founder David Kincaid shares another excerpt from his book, “The Brand-Driven CEO,” to underline the importance of listening to younger consumers who seek information to make informed purchases.

RockStarApril 29, 2021

Women in Strategy

Roundtable Discussion:
Building & Strengthening Connections with Consumers (Part 3)

In Part 3 of Level5 Strategy’s BusinessWomen of Influence Roundtable Series, three SME leaders share how the pandemic has influenced their go-to market strategy.

RockStarApril 15, 2021

Strategy

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 3) – The Change

In Part 3, David Kincaid leans on excerpts from his book to emphasize the importance of shifting your value proposition during accelerated change to align with evolving consumers' needs.

RockStarApril 14, 2021

Strategy

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 2) – The Influence

In Part 2, Level5 Founder David Kincaid discusses various influences on his latest book “The Brand-Driven CEO”.

RockStarMarch 30, 2021

L5 Blog

“As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person.”

Level5 Strategy’s Aaron Inocencio joined us not long after the ink had dried on his Humber College diploma. And although he lives with a disability, it isn’t preventing him from reaching his potential at Level5.

RockStarMarch 24, 2021

Women in Strategy

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.

RockStarMarch 23, 2021

Strategy

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 1) – The Inspiration

Find out why a brand is every business executive’s hidden gem by listening to Level5 Strategy founder David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business Strategy

RockStarMarch 18, 2021

Strategy

Encouraging Brand Growth Through Community Participation

Clement Chu, Head of Multicultural Marketing at TELUS Business, said community participation is key during a Level5 Strategy Multicultural Leaders Forum.

RockStarMarch 17, 2021

Women in Strategy

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

RockStarMarch 11, 2021

Experience

Differentiation in a Competitive Market: Insurance Industry Spotlight

Recently, Level5 Strategy was asked to advise a challenger brand in the insurance industry on how to apply a customer lens to its organization.

RockStarFebruary 24, 2021

RockStar

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 4) – The Purpose

Roundtable Discussion:
Building & Strengthening Connections with Consumers (Part 3)

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 3) – The Change

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 2) – The Influence

“As I grew professionally at L5, I realized that I was honing in my soft skills, improving my self-advocacy and growing as a person.”

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 1) – The Inspiration

Encouraging Brand Growth Through Community Participation

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

Differentiation in a Competitive Market: Insurance Industry Spotlight

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