Connected Revenue
In many companies, Sales, Marketing, and Customer Success teams share a common goal: to grow revenue by converting leads into loyal customers and ensuring their ongoing success.
RockStarJune 26, 2025
A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?
How can utilities bridge affordability and sustainability? Level5 and The Harris Poll conducted research into consumers' priorities under current political and economic dynamics.
RockStarFebruary 12, 2025
Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.
RockStarNovember 30, 2023
Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
Principal Laura Richard recently participated in the annual Customer Experience for Financial Services (CXFS) Summit in Toronto, including hosting a fireside chat titled ‘Mapping the Customer Journey for an Improved Customer Experience’.
RockStarNovember 9, 2023
Navigating Emotional Decision-Making in the Travel and Tourism Industry
Despite economic headwinds in 2022 and 2023, the tourism industry remains resilient thanks to several factors that are reshaping the industry.
RockStarSeptember 6, 2023
Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?
RockStarJune 22, 2023
Opportunities for Increasing North American Lottery Sales Among Younger Consumers
Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.
RockStarOctober 14, 2022
How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
“Gen Y and Z habits and preferences are causing rapid change across sectors, which leaders I work with in the lottery sector are proactively embracing to secure the sector’s future.”
sulaymanOctober 3, 2022
