Experience Insights

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)

RockStarSeptember 4, 2025

Insights

Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable

RockStarJuly 15, 2025

Insights

Connected Revenue

In many companies, Sales, Marketing, and Customer Success teams share a common goal: to grow revenue by converting leads into loyal customers and ensuring their ongoing success.

RockStarJune 26, 2025

Insights Strategy

A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?

How can utilities bridge affordability and sustainability? Level5 and The Harris Poll conducted research into consumers' priorities under current political and economic dynamics.

RockStarFebruary 12, 2025

Insights

An Interview with Lottery Leaders: Innovation in a Changing Landscape

RockStarFebruary 11, 2025

Insights Experience

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.

RockStarNovember 30, 2023

Experience Insights

Evolving Customer Experience in Financial Services: Insights from the CXFS Summit

Principal Laura Richard recently participated in the annual Customer Experience for Financial Services (CXFS) Summit in Toronto, including hosting a fireside chat titled ‘Mapping the Customer Journey for an Improved Customer Experience’.

RockStarNovember 9, 2023

Illustration of various travel items in the tourism industry.

Insights Execution

Navigating Emotional Decision-Making in the Travel and Tourism Industry

Despite economic headwinds in 2022 and 2023, the tourism industry remains resilient thanks to several factors that are reshaping the industry.

RockStarSeptember 6, 2023

Strategy Insights

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

RockStarJune 22, 2023

Insights

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.

RockStarOctober 14, 2022

Insights

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

Bridging Affordability and Sustainability: Key Insights from our Energy Roundtable

Connected Revenue

A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?

An Interview with Lottery Leaders: Innovation in a Changing Landscape

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

Evolving Customer Experience in Financial Services: Insights from the CXFS Summit

Navigating Emotional Decision-Making in the Travel and Tourism Industry

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

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Level5 is a leading strategy
consulting firm focusing on
helping clients in complex
organizations develop
strategies that stick.