A Balancing Act: How Can Utilities Bridge Affordability and Sustainability?Â
How can utilities bridge affordability and sustainability? Level5 and The Harris Poll conducted research into consumers' priorities under current political and economic dynamics.
RockStarFebruary 12, 2025
Focus Drives Progress: The ‘Art’ and ‘Science’ of Prioritization
Effective prioritization blends art & science, merging discussion, alignment, and business judgment with quantitative analysis and evaluation.
RockStarNovember 12, 2024
How Can A Mid-Plan Review Future-Proof Your Strategy?
Director Evin Demirli explains why conducting a Mid-Plan Review can ensure that leaders are adapting to a dynamic environment while continuing to guide their organization towards their long-term vision.
RockStarOctober 10, 2024
Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.
RockStarAugust 22, 2024
Developing Strategies that Stick in Complex, Multistakeholder Environments
Have you struggled to develop & implement your strategy? Discover Level5’s approach to help your organization develop the right strategy.
RockStarJuly 18, 2024
Positioning as a Driver of Bottom-Line Performance
The technology industry has experienced a reckoning in the past year due to macroeconomic and financial market conditions. Positioning is more critical than ever for tech companies to drive profitability amidst these industry-wide challenges.
RockStarApril 11, 2024
Why would a brand seek a celebrity or athlete sponsorship?
After recently sharing his thoughts with Strategy Online, we asked Managing Partner, Matt Kelly to draw on his experiences to dive deeper into the upsides and risks of athlete and celebrity brand deals.
RockStarFebruary 22, 2024
Promises Kept: The Importance of Connecting Product Strategy to Corporate Strategy
Efram Lebovits, James Hunter, and Erika Siegert share why an evidence-based Product Strategy plays a critical role in supporting an organization’s broader strategic direction while also outlining how the underlying set of promises will be consistently kept.
RockStarNovember 22, 2023









