Experience

How organizations can become leading customer-centric organizations?

Customer-centric organizations prioritize gaining a deep understanding of what motivates behaviour and align both the promises they make to customers and their own strategic ambitions with customer wants and needs.

RockStarApril 4, 2024

Experience

Unlocking Personalization: Considerations for Execution

Canadian consumers are more likely to engage with, repurchase, and recommend brands that personalize the customer experience.

RockStarMarch 28, 2024

Experience

Understanding Key Moments of Truth Along the Customer Journey

Understanding the pivotal moments that shape your customer's journey is crucial in today's competitive landscape.

RockStarMarch 14, 2024

Experience

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

Loyalty programs have come a long way from where they were when Bryan Pearson began his tenure at LoyaltyOne.

RockStarFebruary 8, 2024

Experience

Reducing Churn in a Downturn

Sean Pavlidis and Joseph Smith share how industry leaders must shift their focus to protect and grow their most critical segments by following a structured approach.

RockStarFebruary 1, 2024

Experience

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

Peter Bowman and Michael Luu explore the driving forces behind an industry that is in constant evolution. Discover how the broadening definition of health and wellness, the evolving perception of value, and the advent of innovative technologies around convenience are transforming the landscape of the grocery industry.

RockStarJanuary 30, 2024

Experience

From Promise to Performance:
A Blueprint In Unlocking Customer Centricity

In today’s turbulent market, being customer-centric isn’t just an advantage; it’s essential for protecting your market position and continuing to drive growth. But what does it truly mean to be customer-centric?

RockStarJanuary 23, 2024

two briefcases with an airplane in the background

Experience

The Value of Brand Loyalty:
Bryan Pearson’s Trailblazing Journey with Air Miles

In the newest episode of The Brand-Driven CEO series, David Kincaid is joined by Bryan Pearson, former CEO of LoyaltyOne, for a fascinating conversation about the history of Air Miles and the core areas of focus that contributed to the success of the organization during Bryan's tenure.

RockStarDecember 13, 2023

Experience

The Electrical Power Outage:
A Customer Experience Challenge

Level5 recently supported a multi-national utility company to identify opportunities to deliver a better customer experience at a critical customer moment: the power outage.

RockStarDecember 5, 2023

Insights Experience

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.

RockStarNovember 30, 2023

Experience

How organizations can become leading customer-centric organizations?

Unlocking Personalization: Considerations for Execution

Understanding Key Moments of Truth Along the Customer Journey

The Value of Brand Loyalty:
LoyaltyOne Today and the State of Customer Loyalty Tomorrow with Bryan Pearson

Reducing Churn in a Downturn

Navigating the Grocery Retailer Revolution: Adapting to Changing Consumer Demands

From Promise to Performance:
A Blueprint In Unlocking Customer Centricity

The Value of Brand Loyalty:
Bryan Pearson’s Trailblazing Journey with Air Miles

The Electrical Power Outage:
A Customer Experience Challenge

Rethinking the Lottery Proposition: New Players, New Realities, New Dreams

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Level5 is a leading strategy
consulting firm focusing on
helping clients in complex
organizations develop
strategies that stick.