Ideas

Our latest ideas and insights contain a breadth and depth of experience that can help your business grow and thrive

Filter

All Execution Experience Insights Strategy

Strategy

Article

Why Values Should Leave the Walls

December 4, 2025

Most leaders struggle to live their values. Learn how authentic, strategy-aligned values modeled from the top build trust and performance in Canadian firms.

Sean Pavlidis, James Hunter

Execution Insights Strategy

Perspective Paper

Orchestrating Strategies that Stick:
A Practical Guide

November 26, 2025

Discover a proven framework for Canadian organizations to turn strategy into results.

Michael Carter, Jordan Shapiro

Insights

Article

From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together

November 24, 2025

Align strategy, brand promise, and proactive CX to turn customer experiences into growth drivers for Canadian organizations. Insights from Level5 Strategy.

Efram Lebovits, James Hunter

Experience Insights

Article

An Interview With Lottery Leaders: North American Lottery Innovation

November 21, 2025

Explore insights from NASPL 2025 on how North American lotteries drive innovation amid digital disruption and changing player expectations.

Efram Lebovits, Evin Demirli

Execution Insights

Article

Executive Perspectives on the Future of the Canadian Mutual Insurance Industry

October 20, 2025

Interviews with Canadian leaders reveal how the mutual insurance industry is adapting—scale, broker shifts, and digital experiences drive strategy.

Laura Richard, Joseph Smith

Insights

Article

Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage

October 16, 2025

70% of leaders overlook competitive intelligence in strategy—see why it matters and how to fix it.

Jordan Shapiro

Experience Insights

Article

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

September 4, 2025

Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)

Jordan Shapiro, Laura Richard