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Perspective Paper

Orchestrating Strategies that Stick:
A Practical Guide

November 25, 2025
Discover a proven framework for Canadian organizations to turn strategy into results.
Michael Carter, Jordan Shapiro
Insights
Article

From Promise to Profit: How Strategy, Brand, and CX Drive Growth Together

November 24, 2025
Align strategy, brand promise, and proactive CX to turn customer experiences into growth drivers for Canadian organizations. Insights from Level5 Strategy.
Efram Lebovits, James Hunter
ExecutionInsights
Article

Executive Perspectives on the Future of the Canadian Mutual Insurance Industry

October 20, 2025
Interviews with Canadian leaders reveal how the mutual insurance industry is adapting—scale, broker shifts, and digital experiences drive strategy.
Laura Richard, Joseph Smith
Insights
Article

Beyond Rivalry: Leveraging Competitive Intelligence for Strategic Advantage

October 16, 2025
70% of leaders overlook competitive intelligence in strategy—see why it matters and how to fix it.
Jordan Shapiro
ExperienceInsights
Article

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

September 4, 2025
Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)
Jordan Shapiro, Laura Richard
Strategy
Article

How Smart Leaders Turn Purpose into Performance

August 12, 2025
A compelling purpose statement serves as a strategic asset that drives business growth. Discover how leaders turn purpose into performance.
Matthew Loyal Kelly
Strategy
Article

Why Do So Many Strategies Fail, and What You Can Actually Do About It

July 31, 2025
Level5 research shows over 80% of strategies fail to deliver on their intended goals.
Jordan Shapiro, Peter Bowman
Efram Lebovits, Stacey Kinley, Marie D’Arrigo, Andrei Flueraru, Maicky Meijberg
Strategy
Article

Strategies that Stick: The Importance of Measuring Progress

July 10, 2025
Level5 Strategy explains how better strategic planning measurement helps Canadian leaders align teams, track milestones, and stay accountable.
Sean Pavlidis, Laura Richard
Connected Revenue
Insights
Perspective Paper

Connected Revenue

June 26, 2025
Explore how Level5 Strategy helps teams across Canada align sales, marketing, and customer success into one connected revenue system.
Joseph Smith

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