Engagement and retention are the product of two elements, the promise (or commitment) an organization makes to their staff, and their ability to consistently keep that promise.
Brand valuation is the process of determining the monetary value of a brand. It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.
As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?
As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.
Level5 cultivates strategic partnerships with and for our clients by adopting approaches that extract value from both brands to reach shared objectives.
Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.
In this employee interview, we learn about Laura Richard's unique career path from sport management, to entrepreneurship, to management consulting, experiences that have enabled her to deliver creative strategies and solutions to realize business objectives of all shapes and sizes.
In this episode, Managing Partner Matt Kelly and Principal Laura Richard discuss the very risky and misunderstood role of purpose within an organization's strategy.