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L5 Blog

Beyond Level5:
Laura Richard

Sport and physical activity have remained an important part of Laura Richard's life. Recently, she was named the Chair of the Board at ParticipACTION, giving her the exciting opportunity to extend her impact beyond the firm!
Aaron Inocencio
December 12, 2023
An illustration of brand valuation expressed as trees growing, while businesspeople are looking at how they grow their brand.
Strategy

Understanding the Value of Your Brand

Brand valuation is the process of determining the monetary value of a brand.  It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.
Aaron Inocencio
July 27, 2023

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