In Part 3 of Level5 Strategy’s BusinessWomen of Influence Roundtable Series, three SME leaders share how the pandemic has influenced their go-to market strategy.
In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.
Businesses that will continue to thrive in today’s economy and hope to excel in the economy of tomorrow recognize that inclusive design thinking (IDT) is a smart business strategy and key to their business model.
In continuing our BusinessWomen of Influence series, Level5’s Lily Hou chatted with Brandi Leifso, CEO and Founder of EVIO Beauty about her journey from a women’s shelter to building a multi-million dollar cosmetics company, all with a greater purpose – to help women and create a kinder, more socially conscious future.
In this second part, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional connection with customers, and defining what the brand stands for through her passion for education.
Level5 Strategy recently hosted the second instalment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International, and was facilitated by David Kincaid, Founder of Level5 Strategy.
Level5 Strategy has had the pleasure of sitting down (virtually) with Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. to discuss her journey as a female entrepreneur and how she created a brand that has disrupted the entire menstrual category.
In the second part of the session, Linda discusses general fears and challenges for entrepreneurs and female entrepreneurs more specifically. She stresses to be bold, put yourself out there, and to not be afraid of failure.
In Part 3 of our interview with Linda Hasenfratz, she speaks with us about her commitment to being bold and how that has driven her success in business and leadership as the CEO for Linamar Corporation