Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.
RockStarNovember 30, 2023
Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?
RockStarJune 22, 2023
Opportunities for Increasing North American Lottery Sales Among Younger Consumers
Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.
RockStarOctober 14, 2022
The Medium is the Message
For the lottery industry to maintain success, balance is needed in terms of sales channels – both adapting to digital and maintaining physical brick-and-mortar offerings.
RockStarOctober 12, 2022
How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
“Gen Y and Z habits and preferences are causing rapid change across sectors, which leaders I work with in the lottery sector are proactively embracing to secure the sector’s future.”
sulaymanOctober 3, 2022
Continuing Success in the Lottery Industry: Embracing Gen Y & Z
Public sources and our own Level5 data indicate that when younger players do become engaged with the lottery some exhibit strong play behaviours.
RockStarSeptember 22, 2022
Leading In5:
Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
Featuring Peter ter Weeme, Chief Social Purpose Officer and VP, Player Experience of BCLC
In this latest feature, Efram Lebovits interviews Peter ter Weeme, whose unique approach to incorporating social purpose into leadership has enabled him to build enduring relationships for long-term results.
RockStarFebruary 10, 2022
Leading In5:
Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
Featuring Paul Erickson, President and CEO of Western Canada Lottery Corporation
In this Leading In5 Interview, Paul Erickson shares how open communication and high-trust culture empower his team and optimize business.
RockStarOctober 20, 2021
