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Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation
Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation Strategy

Keeping the Core Brand Equities at the Heart of the Business: The Evolution of Canadian Tire Corporation

In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan O'Brien as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.
RockStar
August 22, 2024
Unlocking the Power of CX for the Public Sector:
Why Your Organization Must Prioritize Citizen Centricity Experience

Unlocking the Power of CX for the Public Sector:
Why Your Organization Must Prioritize Citizen Centricity

In public sector environments, citizens are the primary “customer”. Applying “Citizen Centricity” across your organization begins with a deep understanding of your end-user while also ensuring that citizen-centric initiatives are baked into your strategic roadmap.
RockStar
April 25, 2024

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