Rethinking the Lottery Proposition: New Players, New Realities, New Dreams
With younger Canadians 1/3 less likely to play the lottery, Efram Lebovits, Laura Richard, Evin Demirli, and Andrei Flueraru dive into the evolving dynamics and discuss what this means for the future of lotteries in our latest edition of The Level5 Strategy Perspective.
Evolving Customer Experience in Financial Services: Insights from the CXFS Summit
Principal Laura Richard recently participated in the annual Customer Experience for Financial Services (CXFS) Summit in Toronto, including hosting a fireside chat titled ‘Mapping the Customer Journey for an Improved Customer Experience’.
RockStarNovember 9, 2023
Navigating Emotional Decision-Making in the Travel and Tourism Industry
Despite economic headwinds in 2022 and 2023, the tourism industry remains resilient thanks to several factors that are reshaping the industry.
RockStarSeptember 6, 2023
Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market
As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?
RockStarJune 22, 2023
Opportunities for Increasing North American Lottery Sales Among Younger Consumers
Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.
RockStarOctober 14, 2022
How the Lottery Industry Can Embrace Gen Y & Z: Relevance and Purpose
“Gen Y and Z habits and preferences are causing rapid change across sectors, which leaders I work with in the lottery sector are proactively embracing to secure the sector’s future.”
sulaymanOctober 3, 2022
Leaders’ Insights (Part 9):
Bring It Into Focus
Bring It Into Focus
In this infographic, Level5 Strategy hosted a roundtable discussion with early stage start-ups to discuss the impact of COVID-19 on their business operations and industries.
RockStarAugust 14, 2020
Leaders’ Insights (Part 8):
Ride the Roller Coaster
Ride the Roller Coaster
Professionals from real estate, financial and professional services gathered at Level5 Strategy’s latest roundtable to discuss how their teams and leaders have shifted priorities amidst the challenge of remote work.
RockStarAugust 4, 2020
Leaders’ Insights (Part 7):
Think Small, Be Nimble
Think Small, Be Nimble
Recently, Level5 Strategy hosted another virtual round table discussion with the consumer packaged goods industry, it covered a variety of topics: from external forces that are driving fundamental shifts in the way large organizations are operating, to the internal cultural changes aimed at enabling remote teams to thrive.
RockStarJuly 23, 2020









