Strategy

Did you know that emotion is as powerful a driver of purchase intent as a reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.

On October 22, 2019, Level5 Strategy hosted our first-ever Multicultural Strategy forum in collaboration with Boarden Ladner Gervais. The topic focused on how organizations can achieve profitable growth in multicultural segments, specifically among “new” Canadians.

How can an organization successfully extract value from its brand after realizing it is an asset?

In this episode, David Kincaid dissects this definition looking at how each part drives success in the market.