Experience Insights Strategy

From Insights to Impact:
A Practical Guide to Building Intentional Donor Experience Strategies

Learn how nonprofits can build intentional donor experience strategies that drive engagement and giving. Insights from Level5 Strategy.

RockStarMarch 6, 2026

Experience Insights

How Generational Differences Are Affecting Donor Behaviour

How generational donor behaviour is reshaping fundraising. Level5 Strategy shares insights on trust, engagement, and giving trends.

RockStarJanuary 28, 2026

Experience Insights

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

Research consistently shows that any decision someone makes is motivated roughly equally by what they get (the rational factors) and how they feel (the emotional factors)

RockStarSeptember 4, 2025

Strategy

Why the Right Strategy Might Feel Slightly Out of Reach

When it comes to strategic plans, aiming high isn't just okay, it can be a powerful catalyst for change. Read how scenario planning and our Narrative method can ensure better strategies.

RockStarMay 15, 2025

Strategy

Strategies that Stick: Alignment to Accelerate

Our research shows 67% of leaders report misalignment in strategies. Read this article on how strategy development can ensure better alignment.

RockStarMay 1, 2025

Experience

How can not-for-profits develop resiliency in times of economic uncertainty?

RockStarOctober 17, 2024

Experience

How can not-for-profit organizations ensure a robust donor-centric experience?

Customer-centric organizations thrive by putting their customers at the heart of everything they do – but does the same apply to not-for-profits? Jordan Shapiro says, yes, it does.

RockStarMay 9, 2024

Krista Wright, Executive Director of Polar Bears International. Photo Credit: Jenny Wong / polarbearsinternational.org

Women in Strategy

Building Success Together: Krista Wright’s Journey with Polar Bears International

When Krista Wright joined Polar Bears International as a volunteer, she never imagined making it her career. Now, nearly two decades on, Krista leads the organization as its Executive Director. Her journey to this point has been shaped by meaningful experiences and career-defining decisions.

RockStarMarch 7, 2024

Women in Strategy

Storytelling, Fundraising, & Social Impact

"My upbringing really defined me. From a very young age, it was apparent to me that my parents were very involved in volunteerism, they were chairs of boards, and volunteers at many organizations and non-profits."

sulaymanApril 13, 2022

Strategy

Strategically Engaging New Canadians Through Their Channels

In this video, Seanna Millar describes how Level5 Strategy helped SickKids Foundation expand its base of donors to increase engagement and enhance communication among new Canadians.

RockStarSeptember 15, 2020

From Insights to Impact:
A Practical Guide to Building Intentional Donor Experience Strategies

How Generational Differences Are Affecting Donor Behaviour

What Really Motivates Donors to Give? Understanding the Drivers of Philanthropic Engagement

Why the Right Strategy Might Feel Slightly Out of Reach

Strategies that Stick: Alignment to Accelerate

How can not-for-profits develop resiliency in times of economic uncertainty?

How can not-for-profit organizations ensure a robust donor-centric experience?

Building Success Together: Krista Wright’s Journey with Polar Bears International

Storytelling, Fundraising, & Social Impact

Strategically Engaging New Canadians Through Their Channels

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