Women in Strategy

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.

RockStarMarch 23, 2021

Strategy

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 1) – The Inspiration

Find out why a brand is every business executive’s hidden gem by listening to Level5 Strategy founder David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business Strategy

RockStarMarch 18, 2021

Strategy

Encouraging Brand Growth Through Community Participation

Clement Chu, Head of Multicultural Marketing at TELUS Business, said community participation is key during a Level5 Strategy Multicultural Leaders Forum.

RockStarMarch 17, 2021

Women in Strategy

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

RockStarMarch 11, 2021

Experience

Differentiation in a Competitive Market: Insurance Industry Spotlight

Recently, Level5 Strategy was asked to advise a challenger brand in the insurance industry on how to apply a customer lens to its organization.

RockStarFebruary 24, 2021

An illustration of a tree with people connected into one.

Execution Strategy

Connections – Not Just Products – Win Consumers Over

Small and medium-sized businesses (SMBs) make up a huge part of our economy, and society is realizing the importance of keeping them afloat.

RockStarFebruary 17, 2021

Strategy Execution

Why Your Brand Needs to Embrace Inclusive Design Thinking

Businesses that will continue to thrive in today’s economy and hope to excel in the economy of tomorrow recognize that inclusive design thinking (IDT) is a smart business strategy and key to their business model.

RockStarFebruary 10, 2021

Strategy

The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar

David met with Stephen Shaw recently to discuss a brand model based on these four verticals that today’s CEOs should adopt if they want to drive growth and stay competitive.

RockStarFebruary 4, 2021

Women in Strategy

Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards

COVID has changed the way we do business from many perspectives, including the perspective of women business owners. Many female entrepreneurs are navigating the complexity of the new normal while disrupting the status quo – and upending the rules of the game.

RockStarJanuary 28, 2021

A traveller carries a bag in the airport.

Strategy

Providing An Authentic Newcomer Experience for New Canadians

Marianne Taggio, an experienced financial industry leader and strategist, details how key decisions are an important part of a multicultural strategy.

RockStarJanuary 28, 2021

RockStar

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

The Brand-Driven CEO:
A Behind-The-Scenes Look (Part 1) – The Inspiration

Encouraging Brand Growth Through Community Participation

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

Differentiation in a Competitive Market: Insurance Industry Spotlight

Connections – Not Just Products – Win Consumers Over

Why Your Brand Needs to Embrace Inclusive Design Thinking

The New 4Ps that Power Brand Value: Why People, Process, IP and Partnership Must Be on Every CEO’s Radar

Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards

Providing An Authentic Newcomer Experience for New Canadians

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