Leaders’ Insights (Part 2):
Find Your Rhythm
Find Your Rhythm
Some interesting insights emerged, along with evidence that focus is starting to expand beyond simply navigating through the immediate aftermath.
RockStarApril 24, 2020
Customer Centricity Part 2:
Designing for Customer Needs Where and When It Matters Most
Designing for Customer Needs Where and When It Matters Most
This second installment in Level5 Strategy’s three-part series provides insight into how organizations can deliver a transformational customer experience by effectively designing customer journeys that align with key drivers and their brand’s market-facing promise.
RockStarApril 16, 2020
Leaders’ Insights (Part 1):
Watch the Road
Watch the Road
Level5 Strategy recently met with various industry leaders to understand how they are helping their organizations navigate through these highly disruptive times.
RockStarApril 7, 2020
Operationalizing the Brand to Create a Customer Journey Framework for PC Financial
Andy MacPherson, VP of Marketing at Loblaw Companies Ltd., describes how Level5 Strategy helped PC Financial establish a robust customer journey framework by using data.
RockStarMarch 13, 2020
Strategy Lounge:
Episode 8 — The Value of a Promise Consistently Kept™
Episode 8 — The Value of a Promise Consistently Kept™
In this latest Level5 Podcast, Matt Kelly, Partner at Level5 Strategy, breaks down The Value of a Promise Consistently Kept™
RockStarFebruary 18, 2020
L5 Perspective:
Leveraging Data to Achieve Seamless Customer Journey
Leveraging Data to Achieve Seamless Customer Journey
We had the opportunity to interview Rehan Qureshi, Head of Enterprise Cloud Services at Google, and hear his thoughts on the advantages of cloud services, like Google Cloud, and how businesses can better use their data to create meaningful insights.
RockStarFebruary 13, 2020
L5 Perspective:
The Value of a Promise Consistently Kept™
The Value of a Promise Consistently Kept™
Do you understand what really drives value for your brand? A brand’s promise is only as valuable as their ability to consistently keep it.
RockStarFebruary 6, 2020
Strategy Lounge:
Episode 7 – The Power of Quantitatively Measuring Emotions
Episode 7 – The Power of Quantitatively Measuring Emotions
In this latest Level5 Podcast, Matt Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research.
RockStarFebruary 4, 2020
The Importance of Quantitatively Measuring Emotions
Did you know that emotion is as powerful a driver of purchase intent as a reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning their operations to consumers’ key emotional and rational drivers, brands can improve their CX and establish sustainable growth.
RockStarJanuary 24, 2020
What does it take to Build a Powerful Control Label Brand?
In-house brands have come a long way since their original purpose of playing second fiddle to national brands. Today, they provide value beyond price, build loyalty and often outshine their national counterparts in quality and innovation.
RockStarJanuary 23, 2020
