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Women in Strategy

From Women’s Shelter to Vogue:
EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand Women in Strategy

From Women’s Shelter to Vogue:
EVIO Beauty Founder Talks About How She Leveraged CSR Strategy to Create a Successful Beauty Brand

In continuing our BusinessWomen of Influence series, Level5’s Lily Hou chatted with Brandi Leifso, CEO and Founder of EVIO Beauty about her journey from a women’s shelter to building a multi-million dollar cosmetics company, all with a greater purpose – to help women and create a kinder, more socially conscious future.
RockStar
November 13, 2020
Strategy Lounge:
Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement Women in Strategy

Strategy Lounge:
Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

In this second part, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional connection with customers, and defining what the brand stands for through her passion for education.
RockStar
September 2, 2020

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