Strategy

Understanding the Value of Your Brand

Brand valuation is the process of determining the monetary value of a brand. It involves analyzing and measuring the various components that contribute to building and maintaining a strong brand and can be calculated by exploring total costs, market value, or future economic value.

RockStarJuly 27, 2023

Strategy Insights

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

As the legal market for online gaming in Ontario moves into its second year, the market experiences growth and stability. With anticipated brand consolidation, exits, and new provincial markets opening up, the question arises: How will the dozens of competitive sportsbooks set themselves apart?

RockStarJune 22, 2023

Strategy

Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations

As consumer expectations continue to rise and competition intensifies, it can be challenging for mid-market organizations to keep up without incurring additional costs or competencies.

RockStarMay 4, 2023

Strategic Partnerships Shared Objectives

Strategy

Strategic Partnerships: Reaching Shared Objectives

Level5 cultivates strategic partnerships with and for our clients by adopting approaches that extract value from both brands to reach shared objectives.

RockStarJanuary 26, 2023

Insights

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.

RockStarOctober 14, 2022

L5 Blog

“I’ve been provided tremendous opportunities to grow my areas of experience and impact.”

In this employee interview, we learn about Laura Richard's unique career path from sport management, to entrepreneurship, to management consulting, experiences that have enabled her to deliver creative strategies and solutions to realize business objectives of all shapes and sizes.

RockStarSeptember 9, 2022

Strategy

The Most Common Misconceptions About Crafting An Organization’s Purpose

The term "purpose" is probably one of the most commonly used and misunderstood business terms of the moment.

RockStarAugust 30, 2022

Strategy

Promises, Kept.
Episode 2: The Role of Social Purpose Within an Organization’s Strategy

In this episode, Managing Partner Matt Kelly and Principal Laura Richard discuss the very risky and misunderstood role of purpose within an organization's strategy.

RockStarAugust 9, 2022

L5 Blog

Level5 2022 Summer Reading Roundup (Part 1)

Over the summer months, we've been delighted to share some recommended reads from Level5'ers on a range of topics.

RockStarJuly 14, 2022

Execution

Driving sustainable transformation through disruption – five essential factors

This growing cohort of Principals are focused on supporting our clients to transform their customer experience, develop clearly articulated strategic plans, drive culture and organizational change as well as facilitate executive and team alignment around responses to the shifting markets and evolving landscape.

RockStarJune 3, 2021

Understanding the Value of Your Brand

Playing to Win: The Ideal Sportsbook Brand in a Nascent, Crowded Market

Strategic Partnerships: Creating a Competitive Edge for Mid-Market Organizations

Strategic Partnerships: Reaching Shared Objectives

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

“I’ve been provided tremendous opportunities to grow my areas of experience and impact.”

The Most Common Misconceptions About Crafting An Organization’s Purpose

Promises, Kept.
Episode 2: The Role of Social Purpose Within an Organization’s Strategy

Level5 2022 Summer Reading Roundup (Part 1)

Driving sustainable transformation through disruption – five essential factors

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Level5 is a leading strategy
consulting firm focusing on
helping clients in complex
organizations develop
strategies that stick.