What Old Navy Got Wrong About Inclusivity
Level5 Managing Partner Hua Yu examines how Old Navy’s size inclusion strategy failed to deliver desired results.
RockStarJuly 13, 2022
The Lemonade:
Why Lululemon is an Olympic Winner
Why Lululemon is an Olympic Winner
Managing Partner Hua Yu explores the changing dynamic of partnerships between brands and athletes. For instance, Team Canada joined forces with Lululemon on a multi-year Olympics partnership that started with the 2022 Winter Games.
RockStarFebruary 23, 2022
Roundtable Discussion:
Building & Strengthening Connections with Consumers (Part 3)
Building & Strengthening Connections with Consumers (Part 3)
In Part 3 of Level5 Strategy’s BusinessWomen of Influence Roundtable Series, three SME leaders share how the pandemic has influenced their go-to market strategy.
RockStarApril 15, 2021
Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)
Adapting and Reassessing Business Offerings (Part 2)
In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.
RockStarMarch 23, 2021
Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)
The Pandemic’s Impact on Consumer Behaviour (Part 1)
In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.
RockStarMarch 11, 2021
