Execution Strategy

Does Your Brand Need a Social Purpose?

Do all brands need to be purpose-driven? Level5's Matt Kelly chimes in with his perspective on the value of your purpose in the article below.

RockStarJune 9, 2022

Women in Strategy

Roundtable Discussion:
Building & Strengthening Connections with Consumers (Part 3)

In Part 3 of Level5 Strategy’s BusinessWomen of Influence Roundtable Series, three SME leaders share how the pandemic has influenced their go-to market strategy.

RockStarApril 15, 2021

Women in Strategy

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.

RockStarMarch 23, 2021

Women in Strategy

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.

RockStarMarch 11, 2021

Women in Strategy

Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards

COVID has changed the way we do business from many perspectives, including the perspective of women business owners. Many female entrepreneurs are navigating the complexity of the new normal while disrupting the status quo – and upending the rules of the game.

RockStarJanuary 28, 2021

Women in Strategy

Strategy Lounge:
Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

In this second part, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional connection with customers, and defining what the brand stands for through her passion for education.

RockStarSeptember 2, 2020

Women in Strategy

Strategy Lounge:
Episode 11 – A Journey of Resilience, Passion, and Determination

Level5 Strategy recently hosted the second instalment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International, and was facilitated by David Kincaid, Founder of Level5 Strategy.

RockStarAugust 28, 2020

Women in Strategy

Building an Unconventional Brand Requires a Movement

Level5 Strategy has had the pleasure of sitting down (virtually) with Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. to discuss her journey as a female entrepreneur and how she created a brand that has disrupted the entire menstrual category.

RockStarJuly 28, 2020

Consumer Packaged Goods

Does Your Brand Need a Social Purpose?

Roundtable Discussion:
Building & Strengthening Connections with Consumers (Part 3)

Roundtable Discussion:
Adapting and Reassessing Business Offerings (Part 2)

Roundtable Discussion:
The Pandemic’s Impact on Consumer Behaviour (Part 1)

Doing Business Like a Woman – The Triumphs, the Challenges and the Rewards

Strategy Lounge:
Episode 12 — What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

Strategy Lounge:
Episode 11 – A Journey of Resilience, Passion, and Determination

Building an Unconventional Brand Requires a Movement

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Consumer Packaged Goods

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Level5 is a leading strategy
consulting firm focusing on
helping clients in complex
organizations develop
strategies that stick.