Execution

Level5’s Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.

"One of the toughest transformations to take on is when the business is growing and performing well, and there's no immediate reason to embark on a big change."

RockStarNovember 23, 2022

Experience Execution

Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh

In our three-part series on Customer Centricity, Level5 Strategy defined seven core dimensions embodied by customer-centric organizations.

RockStarNovember 8, 2022

Strategy

Promises, Kept.
Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter

In the latest episode of Level5's podcast, Managing Partner Matt Kelly welcomes Michael Carter, Level5’s President, to discuss the Value of a Promise Consistently Kept™.

RockStarOctober 25, 2022

Insights

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

Gen Z and Millennial consumers are re-shaping industries with their habits and preferences – and industries must adopt new strategies and approaches to attract and retain these customers. The lottery sector is no exception.

RockStarOctober 14, 2022

Strategy

The Medium is the Message

For the lottery industry to maintain success, balance is needed in terms of sales channels – both adapting to digital and maintaining physical brick-and-mortar offerings.

RockStarOctober 12, 2022

L5 Blog

“I get to wear a number of different hats.”

James Hunter started at Level5 as an Analyst and has grown immensely in his 3+ year tenure at the firm.

RockStarSeptember 28, 2022

Execution

Continuing Success in the Lottery Industry: Embracing Gen Y & Z

Public sources and our own Level5 data indicate that when younger players do become engaged with the lottery some exhibit strong play behaviours.

RockStarSeptember 22, 2022

L5 Blog

“I’ve been provided tremendous opportunities to grow my areas of experience and impact.”

In this employee interview, we learn about Laura Richard's unique career path from sport management, to entrepreneurship, to management consulting, experiences that have enabled her to deliver creative strategies and solutions to realize business objectives of all shapes and sizes.

RockStarSeptember 9, 2022

Strategy

The Most Common Misconceptions About Crafting An Organization’s Purpose

The term "purpose" is probably one of the most commonly used and misunderstood business terms of the moment.

RockStarAugust 30, 2022

L5 Blog

The Level5 Internship Experience:
What’s it really like?

Ever wondered what it’s like to intern at Level5? We sat down with this year’s summer interns, Robert DiMarco, Bashaar Hassan, Annie Liu and Cameron Tao to get their take on what the experience is like!

RockStarAugust 25, 2022

RockStar

Level5’s Interview with Randy Pilon, CEO & Founder of Virox Technologies Inc.

Promises Made, Promises Kept: Cultivating Customer Centricity – Research Refresh

Promises, Kept.
Episode 3: The Value of a Promise Consistently Kept™ with Michael Carter

Opportunities for Increasing North American Lottery Sales Among Younger Consumers

The Medium is the Message

“I get to wear a number of different hats.”

Continuing Success in the Lottery Industry: Embracing Gen Y & Z

“I’ve been provided tremendous opportunities to grow my areas of experience and impact.”

The Most Common Misconceptions About Crafting An Organization’s Purpose

The Level5 Internship Experience:
What’s it really like?

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