Do all brands need to be purpose-driven? Level5's Matt Kelly chimes in with his perspective on the value of your purpose in the article below.
Aaron InocencioJune 9, 2022
In Part 2 of the series, Julia Bao, Founder of skincare brand BAO Laboratory, Brandi Leifso, CEO and Founder of EVIO Beauty, and Elle AyoubZadeh, Founder of luxury footwear company Zvelle, talked about how they’re adapting their offering to better meet the needs of their customers amid the pandemic.
Aaron InocencioMarch 23, 2021
In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts.
Aaron InocencioMarch 11, 2021
COVID has changed the way we do business from many perspectives, including the perspective of women business owners. Many female entrepreneurs are navigating the complexity of the new normal while disrupting the status quo – and upending the rules of the game.
Aaron InocencioJanuary 28, 2021
In this second part, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional connection with customers, and defining what the brand stands for through her passion for education.
Aaron InocencioSeptember 2, 2020
Level5 Strategy recently hosted the second instalment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International, and was facilitated by David Kincaid, Founder of Level5 Strategy.
Aaron InocencioAugust 28, 2020
Level5 Strategy has had the pleasure of sitting down (virtually) with Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. to discuss her journey as a female entrepreneur and how she created a brand that has disrupted the entire menstrual category.
Aaron InocencioJuly 28, 2020
